The Methodology
Marshall Goldsmith
Stakeholder Centered Coaching
The only executive coaching process where the people around you — not a self-assessment, not the coach — are the ultimate measure of whether change happened.
The world's #1 executive coach methodology
Marshall Goldsmith is ranked #1 by Thinkers50, Harvard Business Review, and the Wall Street Journal. His Stakeholder Centered Coaching process has been used with executives at Ford, Pfizer, Microsoft, Danaher, and more than 150 Fortune 500 companies.
The core insight: leadership is not what you think of yourself — it's what the people around you experience. That's what gets measured. That's what changes.
View Dr. Marineau's official MGSCC directory profile →Global MGSCC Results
- ✓Used by CEOs of Ford, Pfizer, Microsoft, Danaher, and 150+ Fortune 500 companies
- ✓95% of coached leaders measurably improve on stakeholder-perceived behaviors
- ✓Average +42% improvement on targeted leadership behaviors
- ✓70–80% of behavioral change sustained 12–24 months after coaching ends
- ✓Stakeholders — not the coach — are the final judge of success
How It Works
Four principles that make it different
Your colleagues, direct reports, and peers — the people who experience your leadership every day — are the ones who determine whether change happened. Not a self-assessment. Not the coach's opinion.
Every month, your stakeholders provide one forward-looking suggestion on your targeted behavior. No backward criticism. This keeps the process constructive, specific, and action-oriented.
The process focuses on 1–2 high-leverage behavioral patterns identified by your stakeholders — not a broad personality overhaul. Narrow scope, measurable outcome.
If stakeholders don't report measurable improvement by the end of the engagement, you don't owe the second half of the investment. The process is accountable in a way no other coaching methodology is.
What JEM Adds
Organizational network analysis as a second signal
The MGSCC process measures behavioral change through stakeholder perception. JEM Coaching adds a structurally independent measure: organizational network analysis, grounded in peer-reviewed research.
Your stakeholders complete an anonymous survey mapping trust, advice, energy, and negative ties — separate from their behavioral ratings. This maps your structural position in the informal organization: who influences whom, where you sit relative to key decisions, and whether your network is shifting as your behavior changes.
Two independent measures. One engagement. No other coach in this space combines them.
Stakeholder ratings of your targeted behaviors — monthly, forward-looking, anonymous. The MGSCC standard.
Network survey mapping trust, advice, and influence ties. Academic-grade ONA from published research.
Before-and-after comparison on both dimensions. Two independent signals that the investment worked.
Dr. Marineau is a certified MGSCC practitioner, listed in the official global directory.
Verify certification →
See how this applies to your situation
A 20-minute conversation about you and your goals — and which measure makes sense to start with.